🟢 Green — System Armed

Your missile is armed. This is not branding. This is ignition. You are not launching — you are calibrating. Week 1 is sacred. You begin with breath

🔸 Step 1: Define Your Positioning Statement

What is the core truth you represent? What feeling do you leave behind in every interaction?

Template: “I help [audience] achieve [outcome] through [method/emotion].”

Examples:

“I help women reclaim their voice through poetic storytelling.”

“I help founders build legacy-grade brands through emotional architecture.”

“I help seekers find clarity through ritualized reflection.”

Step 2: Choose Your Emotional Tone

Are you fire, breath, grace, or grit? Your tone is not decoration. It’s ignition.

Options:

Fierce — unapologetic and bold

Sacred — reverent and intentional

Playful — light and magnetic

Strategic — precise and clear

Quiet — soft but powerful

Bold — loud and legacy-grade

Step 3: Sequence Your Audience

Who is this for? Not demographics — emotional readiness.

Archetypes:

The Seeker — curious, open, searching The Builder — focused, practical, grounded

The Leader — bold, decisive, visionary

The Healer — gentle, nurturing, transformative

Step 4: Vault Your Message

Turn your positioning into a visual block. This is your Missile Card — the first of eight. It carries your tone, your audience, and your emotional imprint.

Instructions: Use the template from Step 1 Add your tone and archetype Format it as a visual block (Notion, Canva, or PDF)

Closing Breath

You are now positioned. You are not ready to launch — but your system is armed. Next week, we calibrate your message.